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The primary apparel is being created by a loving mother who has been making handmade garments for their daughters for over 30 years, while the daughter, who is also a junior architect, is putting her brains and heart into producing these gorgeous and profound hand embroidery.


Location; where are you based in?


Who are the primary users of the products?

We primarily target young and adult females, while also attempting to entice males to hand embroidery.

Do you remember the first thing you made?

It was a crop-top that I designed for myself to enjoy the pleasure of wearing something I own all the way to the end.

What were you before you became a maker?

a student architect who has been attempting to think outside the box

What inspired you to start the brand? (any stories?? Do tell!)

When I wore the crop-top I made for myself, I received a lot of compliments. That motivated me to execute a few more hand embroideries on sarees and other tops for my mother, sister, and a few of my colleagues. Then, when one of my lecturers asked if I wanted to create a brand, I said to myself, "Why not, let's try it."

What inspires your work?

I'm largely influenced by my surroundings and architectural expertise. Because I enjoy reading, I am occasionally inspired by literature as well.

What was the last gift you gave someone?

a handmade card and a sketch book

Did you learn/do anything new during lockdown?

I learnt to be content with who I am

How has the pandemic affected your business?

Pandemic made me realize the importance of e-commerce.

Are you interested in any collaborative design work with crafts women in the south?

yes, of course


What gives you Hope?

The hope of a new day where I can learn something new, experience something new, and meet someone new.

What are you Hopeful for in 2022?

I hope that 2022 will be an exciting year for the entire planet, when people begin to look forward to the next day in any circumstance, regardless of how difficult things are right now.

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